References

Recommended reading

INTERNATIONAL MANAGEMENT

  • John DREW, Blair McCALLUM, Steffan ROGGENHOFER, Journey to Lean: Making Operational Change Stick, Palgrave Macmillan, 2004.
  • Gary BURNISON, No Fear of Failure: Real Stories of How Leaders Deal with Risk and Change, Jossey-Bass, 2011.
  • Éric-Jean GARCIA, Le génie du leadership – Mythes et défis de l’action managériale, Dunod, 2013.
  • Robert HELLER, The Manager’s Handbook: Everything you need to know about how business and management work, DK Publishing, 2002.
  • Jeremy COMFORT, Peter FRANKLIN, The Mindful International Manager: How to work effectively across cultures, 2nd Edition, Kogan Page, 2014.
  • Olivier MEIER, Management interculturel – Stratégie – Organisation – Performance, 6th Edition, Dunod, 2016.
  • Richard M. STEERS, Luciara NARDON, Carlos J. SANCHEZ-RUNDE, Management Across Cultures: Developing Global Competencies, 2nd Edition, Cambridge University Press, 2013.
  • Jean-Philippe BERQUE, Essentials of international management – 8 keys to success in Business, Ellipses, 2023.

NEGOCIATION

  • Roger FISHER, William L. URY, Bruce PATTON, Getting to Yes: Negotiating Agreement Without Giving In, Updated and Revised Edition, Penguin Books, 2011.
  • Mark POWELL, International Negotiations Student’s Book with Audio CDs (2), Cambridge Business Skills Series, Cambridge University Press, 2012.
  • Jean-Pierre COENE, Négociation internationale – L’entretien de vente en B to B, Edi.pro, 2013.
  • Jean-Philippe BERQUE, Global Business Negotiation Summary, handbook, 2015.

MARKETING

  • Philip T. KOTLER, Kevin KELLER, Delphine MANCEAU, Marketing Management, 14th Edition, Pearson, 2012.
  • Nathalie PRIME, Jean-Claude USUNIER, Marketing international – Marchés, cultures et organisations, 2nd Edition, Pearson, 2012.
  • Benoît DEMIL, Xavier LECOCQ, Vanessa WARNIER, Stratégie et Business Models, Pearson, 2013.
  • Michael R. SOLOMON, Consumer Behavior, 10th Edition, Pearson, 2013.
  • Philip T. KOTLER, Gary ARMSTRONG, Principles of Marketing, 15th Global Edition, Pearson, 2013.
  • Lisa NIRELL, The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World, Palgrave Macmillan, 2014.
  • Marian B. WOOD, Essential Guide to Marketing Planning, 3rd Edition, Pearson, 2013.
  • Jean-Philippe BERQUE, Élaboration d’une stratégie marketing, handbook, 2016.